Sample Small Business Plan Outline Template

THE OUTLINE

This outline is only a suggested format to guide you in understanding the sequence of content. Developing an outline brings focus to your vision.

Section	Title
I.	Executive Summary
	Overview
	Products/Services Offered
	Mission, Goals & Objectives
	Funding Requirements/Proposal
II.	Products & Services
	Introduction
	Products/Services
	Affiliated Products & Services
	Summary
III.	Market & Industry Analysis
	Product/Service Usage
	Demographic Analysis
	The Competition
	Research Notes
	Summary
IV.	Target Markets
	Target Clients
	Geographic Target Market
	Pricing Structures
	Summary: Why Us?
V.	Advertising & Promotional Strategies
	Promotional Strategies
	Advertising Media
	Web Site Design & Content
	Sales Projections
	Summary
VI.	Operations
	Organization & Key Personnel
	Tangible Asset Acquisition
	Start-Up Costs
VII.	Financial Analysis
	Assumptions
	Ratio Analysis
	Profit & Loss Projections
	Cash Flow Projections
	Balance Sheets
	Risks & Contingencies

Note: Be aware that an outline must be flexible to change when developing the content of your business plan. Your plan is like a book, which should have a very well defined beginning, relevant content and a concise ending. In the case of a business plan the financial projections should always be at the end. They bring together the content of the plan in the form of an organized financial statement.