Many business plans
fail to adequately address some very basic requirements when starting
out or expanding an ongoing business. The entrepreneur, in many cases,
simply budgets so much money to cover the costs of office space,
equipment, office supplies, telephone and other expense items that seem
inconsequential. That can be a fatal error. Potential investors,
observing this irreverence for detail, become suspicious. They can worry
that the entrepreneur is not maintaining tight fiscal control of costs.
Fiscal responsibility requires detail.
Organization
& Key Personnel: Over the years we
have observed that wages, salaries and
employee
benefits comprise the single largest cost center of an operating budget
in the overwhelming majority of companies. Furthermore, despite
excellent planning and funding, businesses fail, for a lack of qualified
personnel, to operate the venture. It is imperative to provide an
overview of work experience and education of the owners and key
personnel who will operate the company. An organizational chart becomes
more important with a greater number of employees. A job title matrix
should also be included, incorporating number of employees per position,
starting compensation, hiring dates, and any other data that impacts
expenses.
The organization
chart above was developed for a client. Even a small organization
accomplishes more internal control with a graphic organization chart and
job descriptions. This eliminates any questions and problems that can
arise between employees, even in a small business.
Fixed
Asset Acquisition:
Most business start-ups require the acquisition of some form of assets,
including office furniture, office
equipment and computers. Larger start-ups can require the purchase or
lease of manufacturing equipment, machinery, tools, vehicles and more.
And don’t forget you can convert ownership of personal items to the
company. For example, you may have a computer for personal use. Convert
it to company ownership to bypass the need to purchase or lease another
one. This reduces start-up costs and increases your equity investment in
the venture.
Get quotations on the
acquisition cost of all these items. It can be as simple as searching
hard copy or online catalogues of office furniture outlets, or more
demanding like securing the best quote on a piece of equipment. The
greater the cost the more likely you will need to secure competitive
quotes. Don't assume these costs.
Start-up
Costs: If you are a
start-up, think about operating costs. You will have those monthly
and
periodic expenses of telephone, office lease, utilities including water
and electricity, professional and other contract services. Include the
costs of acquiring tangible assets and monthly employee expenses from
the categories above. The key to developing projected start-up costs is
to determine what point in time the amount of monthly cash coming in is
greater than the monthly disbursements. Typically, start-up costs cover
operating overhead for 6 to 9 and 12 months. Please remember an investor
does not want to support expenses for an extended length of time before
income exceeds expenses. For example, many failed dot-com's incurred
expenses greater than income for periods in excess of 1 and 2 years.
Today's investor will simply not accept those conditions. Frankly,
commercial lenders never did accept them. As you develop the cash flow
projections, the start-up costs will be revised upward or downward. The
following is a simple example in a retail environment:
Start-up
Costs
Initial
Inventory
$10,000
Computer
2,000
Signage
1,000
Register
(Computerized)
3,000
Institutional
Equipment
3,000
Advertising
2,000
Occupational
Licenses
100
Professional
Fees
500
Leasehold
Improvements
1,900
Operating
(Working) Capital
7,500
TOTAL
START UP COSTS
$31,000
Owner's
Capital Investment
$15,000
Financing
Sought
$16,000
Note:
Investors
and commercial lenders are not anxious to finance the salaries of the
ownership. Commercial lenders refer to "deferred compensation"
- the owner is expected to defer personal compensation until
company cash flow is positive and continuous over a period of
consecutive months. In this manner the company can service (pay) debt, cover
the costs of sales and operating overhead, and still have sufficient
cash on hand to address emergencies.