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Windhaus Associates Sample Business Plan Outline & Content

Windhaus Associates is a consulting firm specializing in the analysis, research, writing and editing of business and marketing plans for existing and small business start-ups. This web site is devoted exclusively to sharing a general business plan outline and suggested content. It is not to be construed as the template for all forms of businesses. If you are interested in more details and our highly competitively priced business planning services go to the links at the bottom of this page.

The Business Planning Process

Organizing the concepts of the proposal begin with the outline and the first draft of the executive summary. In logical order, market research, operational assessment, sales and financial projections are developed and revised along with your concepts and visions.

First determine the market in which you intend to sell your products and services. Conduct your general market and industry analysis research. You want qualified secondary data sources, not just any source. Be specific about your target markets related to product, people, place and price. From your research there should be sufficient data on which to develop advertising and promotional strategies. It should culminate with and result in developing sales projections.

Resources sufficient to provide quantity of products and/or services to be sold, and excellent customer service must support the target market. Conduct operations assessments to insure adequate resources related to staffing, office space, vehicles, equipment, machinery, supplies, inventory and any other human and tangible assets required to meet the needs of your market and sales projected. This section typically terminates with the line item description of start-up costs.

At this point you develop a conservative estimate of sales projections that match your operational capacity, but do not burden expenses.

Market research and operational assessments must then be converted to dollar values. Those dollar values are then inserted into financial projections, including balance sheets, income and cash flow statements. In the process of developing those statements you will adjust costs and sales projections in a manner that is consistent with feasibility and capital resources.

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